KBC - 4 starts from 11th october on sony - in an innovative way yet again...

Kaun Banega Crorepati 4 in a Changed Format..

Sony to get Rs 100 crore revenue from sponsors..


Amitabh Bachchan, the doyen of film industry who agreed to host the fourth season of ‘Kaun Banega Crorepati’ on Sony, is all set to begin his latest innings as host from his birthday 11th October.

Amitabh has already started rehearsing with mock shows in his Juhu bungalow ‘Jalsa’ and plans to continue it till the actual sets are erected at Film City studios in Goregaon. The phone line for public is going to open from August2, Monday, and the channel is expecting a terrific response from the audience.

In keeping with Amitabh Bachchan’s wish to make the fourth season of KBC more contemporary and trendy in keeping with the times,the old ‘Rs’ has been replaced with the new Rupee symbol approved by the government into the logo of KBC.

KBC has been tweaked quite a lot. It’s going to be faster.The number of questions has been reduced to 12 from 15.And now there is a timer for the first 7 – 30 seconds to answer or the clock stops you.For phoning a friend for help. There will be three experts from various fields on call and you can talk to them as options for an answer. They will appear on TV live as opposed to a voice.

It is for the first time that Sony has got the opportunity to host the KBC with Amitabh Bachchan as host and garner maximum TRP benefit from it.Who can forget that Star plus channel had become number one riding on the Amitabh hosted ‘KBC’ earlier.

There are more than three months to go before the first winner emerges from the fourth edition of Kaun Banega Crorepati.The channel has already roped in Cadburys India and Idea Cellular to play the presenting sponsor and telecom partner of the popular game show that is expected to fetch about Rs 100 crore.

KBC-3, which was hosted by Shah Rukh Khan of bollywood, had flopped badly and the channel was forced to scrap it before the completion of full season.So Amitabh bachchan has been brought back !

It will be interesting to see if Amitabh Bachchan can bring the same amount of interest and enthusiasm from the audience as in his first stint as host on Star Plus.